Cultured
Ah, the mystique of Whole Foods. It gives off that “I am green, I am healthy, I am doing something to save the planet and the world by shopping here” vibe. To top it off, the Venice, CA location has two added components. First, half the people in the store at any given time of day are models or would-be actors, flaunting themselves and their bodies as they peruse the produce aisle and pick up kale and quinoa for their evening meal. It makes you feel like you should be wearing some kind of hip outfit, or at the very least, some make-up or some sort of scarf thrown about yourself in an artistic manner in an attempt to look half-way attractive. However, the model factor is nicely balanced by long-standing hippies from the community and the occasional homeless element, both of which tone down the glamor. At least a bit. Second, there are regular displays of art by local artists and live music on certain evenings. I discovered this the other day, as I ventured over in search of a certain natural supplement that will radically improve my well-being (as all natural supplements claim they will do). A live jazz trio was playing by the checkout lanes and their music echoed throughout the store. I was like, wow, not only am I superhealthy, supercommitted to the planet and supertrendy, I am also now supercultured. The live music made me feel an extra sense of refinement and subtly affirmed my decision to linger in the store and spend more money. In fact, there were so many illusions being propped up at one time, it was hard to keep track.
On the way out, customers will most likely pass the 99 cent store, which is located next door in the same shopping plaza. This immediately brings you back down to planet earth, even if you are still feeling good about your organic produce in your reusable hemp shopping bags. Nothing like two extremes to balance one another out. And actually, this is one of my favorite parts about urban life…a variety of people living in very close proximity. The jazz musicians and models and organic produce, and the bargain hunters and 99 cent merchandise, mixing and mingling, all forming a strange composite which I find fascinating.